Packaging Design, Will Kozak Illustration, Zendo Edibles, Peanut Butter, Coconut Oil, THC Infused, Pen and Ink, Botanical Drawing

An Austin botanical illustration for Zendo Edibles' THC infused peanut butter packaging design. This drawing was hand drawn, inked with a pen, then scanned and digitally colored. The brand's logo and graphic design is part of a collaborative effort with my partner Amanda Smith of SoCal design studio A. Smith and Co.
This botanical drawing is part of a packaging series, and required some research to gain understanding and render accuracy. Studying the basic form, color, and details of the peanut plant species has introduced me to plant morphology. Similar projects are very welcome!

 

The More You Know: Peanuts are also known as goobers! They're grown in the tropics and subtropics, being important to both smallholder and large commercial producers. They're both a grain legume, and an oil crop because of its high oil content. The botanical definition of a "nut" is a fruit whose ovary wall becomes very hard at maturity. Using this criterion, the peanut is not a nut, but rather a legume. However, for culinary purposes and in common English language usage, peanuts are usually referred to as nuts.

World annual production of goobers is about 46 million tons per year. Peanut pods develop under the ground, which is very unusual among crop plants.